It seems to be the most contradictory cooperation between two fashion retailers: This week the trade magazine Retail Week revealed that Primark plans to open 1,000 squaremetre menswear consessions in two Selfridges stores in the UK.
The two stores will feature an edited collection of Primark’s menswear designs, including clothing, footwear and accessories. Prices will be the same as in Primark stores, with T-Shirts and Accessories available for even less than 5 Pounds.
The concessions will be set up in Birmingham’s Bullring Centre next week followed by another in-Selfridges-store in Manchester’s Trafford Centre in the middle of November.
I simply can’t imagine leaving Selfridges with a shopping bag full of Primark clothes. That just does not fit.
Anyway, the recent H&M shop-in-shop in London’s Selfridges store seems to be an indication that customers totally love High Street shopping in a high class atmosphere.